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The ADVANCE™ methodology featuring in-depth quantitative interviews is the preferred IIG methodology whenever the
Target Company's customer base is large enough to permit at least 20 to 25 interviews. IIG recommends quantitative (vs. qualitative) research methodologies because they provide decision makers with market intelligence that is:
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OBJECTIVE |
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MEASURABLE |
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PROJECTABLE |
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RELIABLE |
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INFORMATIVE |
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ACTIONABLE |
The ADVANCE™ Program
utilizes a customized questionnaire that
is reviewed by the Target Company 1) to insure that the
language is clear and 2) to gain a "buy-in" from
Company Management. As the study has a statistically significant sample base, it provides meaningful and comparative
measurements including awareness, usage, distribution /
lost distribution, market share, overall customer satisfaction
and likelihood of continuing.
By identifying and quantifying buyer priorities and relating these to
Target Company and competitive performance against these priorities,
as well as established norms, investors are clearly able to asses the Company’s competitive advantages and disadvantages. This
information is essential in identifying strategies to enhance the
Target Company’s market position after the transaction is
complete.
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